Abstract

The paper discusses broadly two main questions:What is liquidity? and what steps can the Controller take to improve her/his company's liquidity? The analysis of these questions are taken into consideration along with the observation of the factors, which can help the controller to increase liquidity in order to meet the problems and crisis situation with in the organization. The paper also presents conclusions based on all the details and facts regarding liquidity and the measures, which can be adopted to increase the liquidity with in the organization.

From the Paper:

"The comfortability and easiness through which a company's asset can be converted into cash as and when wanted is known as liquidity. There are many advantages of liquidity and hence, the organizations and companies should make use of the tools, strategies and methodologies which can be adopted to increase the liquidity with in the organization. The degree of easiness and certainty of value with which the security can be converted into cash is known as liquidity. It is the ability of the company to meet with its current and short-term financial obligations as and when they occur. It has been noted that a company should increase its liquidity because those companies, which have increased their liquidity, are more successful in dealing with the businesses, while on the other hand those companies who have not yet adopted measures to increase liquidity are lacking behind."